Carmine Calia
Worldwide Web
Brand Identity / Web Design
2023
With over a decade of expertise, Carmine Calia composes evocative soundscapes that breathe life into film, TV, and gaming worlds.
Credits
Brand Identity: Antonello Livrano;
Web Design: Antonello Livrano;
Media Credits
Contractor
Livrano.com
Creative Director
Antonello Livrano
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Composing cinematic soundscapes that enrich every frame.
Carmine Calia needed a refined brand identity and an essential and user-friendly website to reflect his broad experience in composing, arranging, and music production for various media. Inspired by the black keys of a piano, the design conveys precision and elegance.
Solution
Problem
01
Outdated presentation that didn’t highlight Carmine’s full range of musical expertise.
02
Outdated presentation that didn’t highlight Carmine’s full range of musical expertise.
03
Outdated presentation that didn’t highlight Carmine’s full range of musical expertise.
01
Finding an immersive way to represent Amsterdam School aesthetics while narrating historical context.
Carmine Calia needed a refined brand identity and an essential and user-friendly website to reflect his broad experience in composing, arranging, and music production for various media. Inspired by the black keys of a piano, the design conveys precision and elegance.
When composer and music producer Carmine Calia approached us, his primary objective was to showcase his work across film, television, documentary, while also reflecting his decade-long immersion in sound design, live performance, and refined studio techniques. Initially, his online and offline presence lacked the polish necessary to stand out in a saturated creative industry.
In response, we crafted a sophisticated brand identity underpinned by a monochromatic palette and an essential iconography, designed to place the spotlight firmly on Carmine’s compositions. Central to this approach was a website that drew inspiration from the structure of piano keys, using vertical divisions and subtle accent lines to guide the user through portfolios, showreels, and behind-the-scenes insights.
Rather than overload the interface with complex visuals, we let the music itself become the focal point, incorporating custom audio players that highlighted Carmine’s melodic transitions and layering techniques. We also introduced a consistent tone of voice—warm and professional yet quietly confident—to articulate his expertise, from advanced recording setups to his approach to thematic scoring.
By melding this understated visual framework with intuitive navigation and a narrative that reveals his capacity for adaptation, Carmine’s new identity successfully positions him as an ideal collaborator for directors, producers, and creative teams seeking a composer who can bring cinematic stories to life through immersive soundscapes.
