COPO
Noci | Puglia
Art Direction / Interior Design / Brand Identity / Web Design
2023
COPO brings together cinema and cuisine in an immersive journey, where beloved films and carefully curated menus create unforgettable moments of shared delight.
Credits
Architecture: Antonello Livrano;
Interior Design: Antonello Livrano;
Brand Identity: Antonello Livrano, Roberto Loliva;
Advertising: Antonello Livrano, Vincenzo Gentile;
Media Credits
Photography: Enrico Mastrangelo, Antonello Livrano;
Contractor
Livrano.com
Creative Director
Antonello Livrano
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Elevating dining and cinema into a unified, immersive experience.
The new brand captures COPO's essence: merging hospitality and culture into a seamless, contemporary, yet elegant environment.
Solution
Problem
01
Existing venue requiring complete rebranding and redevelopment beyond conventional concepts
02
Existing venue requiring complete rebranding and redevelopment beyond conventional concepts
03
Existing venue requiring complete rebranding and redevelopment beyond conventional concepts
01
Finding an immersive way to represent Amsterdam School aesthetics while narrating historical context.
COPO is a one-of-a-kind venue that harmonizes food, drinks, and cinema into a single, immersive experience.
COPO is a multifaceted venue that seamlessly integrates contemporary dining, specialty drinks, and curated film screenings within a single immersive environment. From the outset, the vision was clear: transform everyday meals and standard movie nights into a holistic cultural experience that would appeal to both food enthusiasts and film aficionados.
As evening falls, the atmosphere transforms through carefully orchestrated lighting, creating a seamless journey from dining to entertainment. We also developed a radical brand identity that balanced culinary indulgence with artistic exploration, reflected in bespoke typography, black and white color palettes, and a visual language that transitioned smoothly from menu designs to promotional materials.
In contrast, the bathrooms serve as unexpected artistic spaces, their walls adorned with deconstructed cinema posters in homage to Mimmo Rotella's décollage technique. This concentrated burst of visual energy in an otherwise restrained environment creates a surprising and memorable moment within the guest experience.
To emphasize COPO’s dual nature, we incorporated subtle film-inspired motifs within the interior design, such as strategically placed spotlights and illustrative accents reminiscent of vintage cinemas, yet carefully avoided any clichés that might overshadow the dining aspect.
This union of gastronomy and cinema not only set COPO apart in a competitive hospitality market but also established it as a creative hub where guests can immerse themselves in a culinary-arts narrative that evolves with each visit.
The new brand captures COPO’s essence: merging immersive film screenings with refined dining, creating a seamless cultural and culinary journey.
From Real Estate Branding to complex FinTech platforms to emotionally-driven cultural brands, our design process adapts to the unique challenges of each sector.
