Dielle
Gravina in Puglia | Puglia
Art Direction / Brand Identity
2021
Dielle channels love into every construction process, creating homes that harmoniously blend modern technology, and heartfelt craftsmanship.
Credits
Brand Identity and Web Design: Antonello Livrano;
Copywriting: Alessandra Costantiello, Antonello Livrano;
Content, 3D e Multimedia: Domenico Larocca, Massimiliano Cosi
Media Credits
Photography: Domenico Larocca
Contractor
Murgiahub
Creative Director
Antonello Livrano
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Building human-centered homes that embody innovation and love.
This thoughtful branding approach positions Lorenzo Rossano as an expert partner for both businesses and individuals seeking reliable financial guidance.
Solution
Problem
01
Insufficient reflection of Dielle’s personalized, innovative home-building approach.
02
Insufficient reflection of Dielle’s personalized, innovative home-building approach.
03
Insufficient reflection of Dielle’s personalized, innovative home-building approach.
01
Finding an immersive way to represent Amsterdam School aesthetics while narrating historical context.
Dielle specializes in custom home construction, blending cutting-edge technology and sustainability with a deeply personal approach. They sought a brand that conveys the warmth and creativity embedded in every project.
Dielle was founded on the principle that homebuilding should merge cutting-edge innovation with a deeply humanistic touch, yet it struggled to communicate this philosophy in a manner that resonated with modern homeowners. Through extensive discussions with the company’s leadership, we discovered a strong belief in blending sustainable materials, VR-enhanced visualizations, and personalized design consultations, all of which underlined the sense of compassion behind each project.
We articulated this ethos by framing every aspect of the brand identity around the idea that “building is imagination, building is love,” using a vibrant red accent to emphasize passion and emotional warmth. In parallel, we adopted clean lines and contemporary imagery to illustrate Dielle’s openness to advanced tools like Oculus-based 3D walkthroughs, which let clients experience their future home well before construction begins.
Rather than present technology and sentiment as opposing forces, we showed how they can complement each other, with thorough craftsmanship ensuring spaces remain functional and comfortable. Our final deliverables included not only a cohesive brand system but also strategic consultation on how to integrate these design values into marketing collateral, showroom materials, and site visits.
Ultimately, Dielle’s transformation positioned them as a forward-thinking firm capable of realizing imaginative homes grounded in sustainable practices and heartfelt connections, a concept that resonates strongly with clients looking for both advanced solutions and genuine care for their living environment.
