Fondazione Prada
Milano | Italia
Editorial Design / Art Direction
2016
Credits
Collaborators: Elena Ferrini, Eren Gazioglu, Cristiano Gerardi, Sara Ghebregzabher, Davide Ghidini, Riccardo Gialloreto, Livia Giani, Egidio Giurdanella, Riccardo Grassi Antonello Livrano. Graphic Design: Antonello Livrano Text: Cristiano Gerardi, Riccardo Gialloreto, Livia Giani, Egidio Giurdanella, Antonello Livrano.
Media Credits
Photography: Cristiano Gerardi, Livia Giani, Egidio Giurdanella, all the others belongs to the authors.
Drawings: Eren Gazioglu, Cristiano Gerardi, Riccardo Gialloreto.
See less
Contractor
Livrano.com
Creative Director
Antonello Livrano
_1000X750_W.jpg)
A detailed monography of Fondazione Prada’s vision and architectural design.
This monograph tells the story behind Fondazione Prada, an innovative cultural space in Milan designed by Rem Koolhaas’ OMA. This comprehensive case study explores the transformation of a historic distillery into a contemporary art hub, detailing its unique architectural vision, design challenges, and the creative process that brought it to life.
Solution
Problem
01
The need for a resource that clearly communicates the architectural and cultural significance of Fondazione Prada.
02
The need for a resource that clearly communicates the architectural and cultural significance of Fondazione Prada.
03
The need for a resource that clearly communicates the architectural and cultural significance of Fondazione Prada.
01
Finding an immersive way to represent Amsterdam School aesthetics while narrating historical context.
A comprehensive monograph exploring Fondazione Prada's architectural transformation from historic distillery to contemporary cultural hub, documenting its innovative design and cultural impact in Milan.
The monograph on Fondazione Prada presents a deep dive into one of Milan’s most innovative cultural spaces. Designed by the renowned architectural firm OMA, the building’s unique design and purpose challenge conventional notions of a museum. The monograph, combines personal academic insight with the rigor of professional research
Inspired by Rem Koolhaas’ influential S,M,L,XL, the monograph brings together various forms of documentation. The publication includes an extensive visual archive of construction photos, carefully curated by the authors, as well as technical drawings and graphic design elements that underscore the building’s architectural complexity. This mix of materials creates a visually rich and intellectually stimulating resource.
The monograph goes beyond visuals to include thoughtful textual commentary. In-depth interviews with key figures involved in Fondazione Prada reveal the philosophical and cultural drivers behind the project. These narratives give readers an intimate understanding of the creative and operational decisions that shaped the institution’s identity. They also highlight the challenges faced during the building’s conceptualization and construction.
The result is a comprehensive exploration of Fondazione Prada that appeals to architects, designers, and cultural enthusiasts alike. By blending academic rigor, creative design, and compelling storytelling, the monograph provides a fresh perspective on contemporary art and architecture. It’s more than a reference guide—it’s a resource that captures the spirit of innovation at the heart of Fondazione Prada
The monograph on Fondazione Prada explores the creation and evolution of this multifaceted cultural center in Milan. Reflecting the collaboration between the Maison Prada and architect Rem Koolhaas, the publication takes a comprehensive look at the building’s story, from concept to completion. It draws inspiration from Koolhaas’ seminal book S,M,L,XL, adopting a similar approach to organizing the content into thematic scales. Through this structure, the monograph delves into multiple dimensions: the overarching history and construction process (XL), the transformation of a former distillery into an urban complex (L), the analysis of individual buildings (M), and the intricate detailing (S).
In addition to its systematic approach, the monograph offers a richly layered presentation of content, combining descriptive texts, architectural sketches, and construction drawings. It also includes striking photographs that capture the unique character of the site and an interview with an OMA collaborator who played a pivotal role in the project. This interview provides valuable insights into the creative and technical challenges encountered throughout the building’s development. Together, these elements provide readers with a nuanced understanding of Fondazione Prada’s place in Milan’s architectural landscape, offering a detailed narrative of how contemporary design can repurpose historical spaces while maintaining a focus on innovation and cultural engagement.
From Real Estate Branding to complex FinTech platforms to emotionally-driven cultural brands, our design process adapts to the unique challenges of each sector.
