Get Rent
Puglia
Brand / Strategy / Design
2024
Get Rent revamps car rental with a direct and modern identity, a flexible visual system, and energetic colors. The strategy focuses on speed, personalization, and effective assistance, transforming the service into a smooth and immediate experience for every customer today.
Credits
Creative Director: Antonello Livrano; Credits: Antonello Livrano
Media Credits
Contractor
Get Rent
Creative Director
Antonello Livrano
Where strategy and identity work to help you choose better.
Solution
Problem
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Finding an immersive way to represent Amsterdam School aesthetics while narrating historical context.
The visual system combines bold colors, modern typography, and modular logic to make Get Rent recognizable. Each line communicates energy and reliability, offering a fast, clear, and personalized experience for each customer.
Get Rent reinterprets rental with a clear and immediate approach. Strategy and identity transform a promise into a concrete experience: every detail is designed to move quickly and leave room for the essentials, restoring confidence in a matter of seconds.
Market observation guides competitive and localized positioning. Fluid processes, immediate responses, and frictionless touchpoints make the relationship a designed value, not an accessory.
Identity grows with the brand. The brand is divided into dedicated lines — Sport, Electric, Luxury — while maintaining consistency in the overall architecture. The modular structure allows for evolution without losing recognizability.
A project that redefines rental as a direct, modern, frictionless experience. A project that transforms a service into a clear, operational system. Strategy and identity transform a service into a clear, operational system. Every choice is designed to accelerate decisions, reduce friction, and build recognition through disciplined detail.
An ecosystem designed to flow. Coherent touchpoints, frictionless paths, and essential messaging make complexity simple and every interaction immediate.
From Real Estate Branding to complex FinTech platforms to emotionally-driven cultural brands, our design process adapts to the unique challenges of each sector.
