Lorenzo Rossano
Noci | Puglia
Brand Identity / Visual Identity
2021
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Lorenzo Rossano offers nuanced financial and accounting guidance, instilling clarity and confidence for businesses and individuals alike.
Credits
Brand Identity: Antonello Livrano;
Media Credits
Contractor
Livrano.com
Creative Director
Antonello Livrano
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Streamlining financial processes with unwavering expertise and trust.
Lorenzo Rossano, an accountant in Puglia, needed a brand identity that reflects his meticulous approach and trustworthy nature. The aim was to differentiate his services, projecting reliability in a competitive financial landscape.
Solution
Problem
01
A generic or outdated identity failing to convey Lorenzo’s specialized expertise.
02
A generic or outdated identity failing to convey Lorenzo’s specialized expertise.
03
A generic or outdated identity failing to convey Lorenzo’s specialized expertise.
01
Finding an immersive way to represent Amsterdam School aesthetics while narrating historical context.
This thoughtful branding approach positions Lorenzo Rossano as an expert partner for both businesses and individuals seeking reliable financial guidance.
Operating as an independent accountant in Puglia, Lorenzo Rossano found it difficult to break through the clutter of traditional finance branding and demonstrate the tailored, methodical nature of his services. We started by analyzing the values that set him apart: a keen eye for detail, a patient consulting style, and a transparent approach to everything from tax planning to financial forecasting.
Translating these qualities into visual form, we chose a minimal palette of gray, white, and one accent color to hint at the precision behind numbers and spreadsheets, while conveying a calm, professional demeanor. Subtle geometric motifs convey the idea of structure and steady growth, paralleling Lorenzo’s commitment to guiding clients step by step through complex financial processes.
In refining the copy and broader messaging, we moved away from jargon-laden phrases, preferring direct language that aligns with his philosophy of making finance more approachable. These changes collectively underscore his dedication to clarifying the path forward for individuals and businesses, ultimately giving them the confidence they need to navigate financial obligations and reach their economic goals.
As a result, prospective clients see not just another accountant, but a trusted partner ready to address challenges and establish robust, long-term financial health.
