Natile Polignano
Putignano | Puglia
Brand Identity / Visual Identity
2017
Natile Polignano Assicurazioni safeguards ambitions with a straightforward, customer-centric ethos—embodying simplicity, trust, and peace of mind.
Credits
Brand Identity: Antonello Livrano; Francesco Claudio Lindo
Media Credits
Contractor
Livrano.com
Creative Director
Antonello Livrano
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Instilling trust and security through a clear, cohesive brand identity.
Natile Polignano Assicurazioni needed a brand identity that emphasizes simplicity, coherence, and customer satisfaction in an increasingly complex financial environment. Reliability and professionalism were top priorities.
Solution
Problem
01
Insufficient clarity in conveying a sense of trust and security to potential clients.
02
Insufficient clarity in conveying a sense of trust and security to potential clients.
03
Insufficient clarity in conveying a sense of trust and security to potential clients.
01
Finding an immersive way to represent Amsterdam School aesthetics while narrating historical context.
The new brand Positioning Natile Polignano as an accessible yet professional insurer opens new avenues for growth in a competitive market.
Natile Polignano Assicurazioni, based in Putignano, Puglia, required a brand identity that could transcend the typical monotony often seen in insurance and financial services, replacing it with a reassuring yet modern tone. We began by identifying potential friction points for clients—ranging from confusing jargon to overly formal visuals—and determined that simplicity and transparency would be essential to set the firm apart.
The new logo, constructed from clean lines and balanced proportions, conveys both protection and openness, while a restrained color palette fosters a calm and inviting impression. Reflecting Natile Polignano’s focus on interpersonal relationships, we ensured that all marketing materials, from brochures to website content, included approachable language and easy-to-understand explanations of policy details.
By leading with empathy rather than sales-driven language, the brand naturally formed a more personal connection with prospective clients, many of whom might be apprehensive about the complexities of insurance. Additionally, the design system’s adaptability allowed for a consistent presentation across digital touchpoints and potential expansions into related financial services. As a result, Natile Polignano now projects a level of trust and clarity that resonates strongly in a sector where confidence and reliability can be decisive factors in choosing a provider.
The brand refresh effectively positions Natile Polignano as a forward-thinking insurance provider while maintaining the core values of trust and reliability that have defined their service. This strategic evolution ensures they remain competitive while staying true to their commitment to customer care and professional excellence.
