Pasta Gustosa
Gravina in Puglia | Puglia
Brand Identity / Packaging / Web Design
2022
Pasta Gustosa rekindles the joy of gluten-free pasta, delivering organic flavors that transcend dietary boundaries and celebrate culinary delight.
Credits
Brand Identity: Antonello Livrano;
Packaging: Antonello Livrano;
Web Design: Antonello Livrano;
Media Credits
Photography: Domenico Larocca, Antonello Livrano
Contractor
Livrano.com
Creative Director
Antonello Livrano
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Giving back the joy of food for everybody.
The new look captures Pasta Gustosa’s essence: inclusivity, excitement, and great taste—proof that gluten-free can be flavorful and accessible.
Solution
Problem
01
Generic or unappealing gluten-free branding, failing to highlight quality and variety
02
Generic or unappealing gluten-free branding, failing to highlight quality and variety
03
Generic or unappealing gluten-free branding, failing to highlight quality and variety
01
Finding an immersive way to represent Amsterdam School aesthetics while narrating historical context.
Pasta Gustosa set out to rekindle the joy of gluten-free pasta while maintaining an unwavering commitment to organic quality. By showcasing ten unique recipes crafted from various flour blends, the brand positions gluten-free as a delightful, flavorful choice rather than a limitation.
Pasta Gustosa set out to dispel the common perception that gluten-free pasta is inherently bland or restrictive by emphasizing colorful branding, organic ingredients, and a sense of playful variety. Upon examining the existing market, we noted that most gluten-free packaging relied on medical or overly simplistic visuals, which failed to capture the excitement of trying new flavors.
In response, we designed a bold, energetic brand identity incorporating vibrant illustrations, bright hues, and typographic elements that immediately convey fun, flavor, and inclusivity. Each of the ten pasta recipes—ranging from classic rice flour blends to innovative mixes involving legumes and ancient grains—was given its own distinct accent color and small iconography, ensuring consumers could quickly grasp the range of possibilities available.
The brand's appeal extends beyond those with dietary restrictions to include athletes seeking performance-optimizing nutrition and individuals looking to diversify their diet with high-quality, plant-based alternatives. This broader market positioning helps destigmatize gluten-free options while celebrating their nutritional benefits.
By weaving these elements together—eye-catching packaging, dynamic digital presence, and emphasis on organic quality—we positioned Pasta Gustosa as the perfect choice for those seeking nutritious, gluten-free options without compromising on taste or culinary creativity.
