Pugliamia
Gioia del Colle | Puglia
Visual Identity
2025
Pugliamia celebrates contemporary Puglia through an immersive festival experience of harvest, music, community and local flavors. The visual identity combines organic elements, warm colors and modern typography to communicate an authentic, inclusive experience deeply connected to the territory and its energy.
Credits
Visual Identity: Antonello Livrano, Francesco Matera
Media Credits
Contractor
Wing Comunicazione
Creative Director
Antonello Livrano
Discover Pugliamia
Solution
Problem
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Finding an immersive way to represent Amsterdam School aesthetics while narrating historical context.
The brand brings together tradition and contemporary design through organic patterns, earthy textures and warm colors. The emotional communication tells the story of the festival’s scents, light and rhythm, creating engagement and recognition through dynamic content and an authentic, inclusive narrative.
We built a flexible identity inspired by the harvest: organic patterns, earthy textures and a warm palette that conveys authenticity. Contemporary, legible typography supports clear hierarchies. The system brings together living tradition and current design, avoiding stereotypes and aiming for immediate recognition.
The visual language lives across tickets, flyers, posters, editorial materials and social posts. A modular structure adapts to different formats, enables fast production and ensures consistency across every touchpoint. The focus is on quality and continuity of use.
An emotional narrative, grounded in clear information: images, scents, light across the vineyard rows and the rhythm of the festival. Short, memorable claims and a welcoming, contemporary tone. We speak to families, wine lovers and music enthusiasts with a unique, inclusive and recognizable voice.
An editorial calendar with immersive reels, harvest backstage content, line-up announcements and ticket-focused calls to action. Consistent graphics and dynamic videos activate the community and support online sales. An ecosystem that combines inspiration, utility and action, turning interest into participation.
Pugliamia presents a contemporary, authentic Puglia, far removed from stereotypes, through a modular and recognizable visual identity, designed to thrive across editorial materials, communications, and social media.
Storytelling transforms places, flavors, and experiences into clear, accessible, and engaging content, capable of guiding audiences from inspiration to action. Immersive formats, microcopy, and social media content maintain consistency over time and make the narrative of the region authentic, useful, and memorable.
From Real Estate Branding to complex FinTech platforms to emotionally-driven cultural brands, our design process adapts to the unique challenges of each sector.
