Renewia
Puglia
Identity / Strategy
2024
Renewia combines advanced technology and sustainable practices to transform buildings and landscapes into intelligent assets. The brand communicates progress, responsible resource management, and innovation that extends from data to physical space, creating an identity consistent with the ecological transition.
Credits
Brand Strategy: Antonello Livrano, Domenico Roberto, Brand Design e Web Design: Antonello Livrano, Domenico Roberto, Vincenzo Gentile
Media Credits
Contractor
Renewia
Creative Director
Domenico Roberto
A modular identity system shaping clarity within complexity.
Solution
Problem
01
02
03
01
Finding an immersive way to represent Amsterdam School aesthetics while narrating historical context.
The visual system combines organic shapes and technological symbols to convey sustainability and engineering. Maps and pictograms organize clear paths, improving experience and efficiency, while the brand maintains consistency and recognition across every operational level.
The visual system combines organic forms and technological signs to communicate sustainability and precision with a single voice. The logo, essential and minimal, represents continuous growth and coherent evolution, suggesting progress that remains consistent, controlled, and visually clear across all touchpoints.
The color palette connects engineering to the different departments, modulating intensity and functional roles. Each color defines hierarchies, information flows, and operational states, supporting processes, decisions, and communication in a consistent and immediately legible way.
Typography and grid systems establish rhythm, clarity, and legibility with a technical yet accessible tone. The visual language ensures consistency and reliability across digital and printed materials, from reports and presentations to operational assets, simplifying complex information into clear and actionable forms.
Branding organizes the complexity of a holding company, uniting specialization with a shared vision. Shared rules, clear structures, and distinctive codes create a coherent and navigable ecosystem, strengthening recognition, authority, and trust, while communicating values and priorities with clarity and precision.
A practical and precise brand system where data, forms, and colors create clear hierarchies. Typography and grids ensure legibility and consistency across reports, presentations, interfaces, and materials, guiding decisions and transforming complexity into clarity.
A coherent and modular wayfinding system that organizes space and information. Icons, colors, and typographic rules ensure legibility, safety, and seamless interaction between physical and digital environments, creating a robust and navigable ecosystem.
From Real Estate Branding to complex FinTech platforms to emotionally-driven cultural brands, our design process adapts to the unique challenges of each sector.
