Studio Montanaro
Noci | Puglia
Brand Identity / Visual Identity
2023
Studio Montanaro bridges concept and reality through design and consultancy, guiding construction projects.
Credits
Brand Identity: Antonello Livrano;
Media Credits
Contractor
Livrano.com
Creative Director
Antonello Livrano
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Guiding projects from concept to completion, supporting the client in each stage.
With a fragmented identity and unclear communication, Studio Montanaro struggled to showcase the full extent of its range of services. Here, we outline the primary obstacles that stood in their way. We also detail the solutions that helped transform their brand into a cohesive, professional force.
Solution
Problem
01
Fragmented brand identity that failed to reflect the office’s technical precision and reliability
02
Fragmented brand identity that failed to reflect the office’s technical precision and reliability
03
Fragmented brand identity that failed to reflect the office’s technical precision and reliability
01
Finding an immersive way to represent Amsterdam School aesthetics while narrating historical context.
The new brand conveys Studio Montanaro's essence: guiding projects from concept to completion through a comprehensive process.
Studio Montanaro is a technical office specializing in design, consultancy, and architectural surveying within the construction sector. Located in Puglia, it combines an approach with a commitment to guiding clients through every phase of the building process—from initial conception to final implementation. Studio Montanaro has always stood out for its dedication to the technical phases of construction.
To ensure its visual identity matched its high technical standards, Studio Montanaro commissioned us to revitalize its brand. The goal was to unify the office’s broad range of services, improve brand perception, and highlight the precision that defines Studio Montanaro’s work.
At the heart of the new brand is the idea of transforming architectural visions into practical reality through expert support with technical and bureaucratic processes. This philosophy took shape in an abstract logo inspired by the outline of a house—an emblem symbolizing Studio Montanaro’s fundamental role in building and safeguarding the core structure of any project, both physically and conceptually.
The modern and minimalist color palette reflects a commitment to order and reliability, while the clean, linear typography reinforces a direct, professional tone.
These visual guidelines extend across all communication materials, from technical brochures to the website, maintaining clear categories for different services. This organizational system helps prospective clients quickly identify the support they need—whether it’s a straightforward consultation or a complex survey.
The brand voice is straightforward and reassuring, clear in order to focus on the key values in an industry where trust and expertise are paramount. With this new identity, Studio Montanaro aims to stand out in a market often dominated by generic or fragmented brand images.
The guiding principle was to spotlight clarity: complicated concepts like construction permits, regulations, and architectural projects are explained succinctly and broken down into understandable steps, emphasizing the team’s ongoing support throughout the construction process.
Thanks to the rebrand and the newly established service categorization, Studio Montanaro now enjoys a brand identity that fully reflects its professionalism and separates it from a largely standardized market.
